Him Co, group formed by the acquisition by the Italian management of the business companies belonging to the former Onward Luxury Group, announces the new licensing agreement with the brand Plan C of Carolina Castiglioni, for which it will manage the production and distribution license for footwear.
Him Co, leading brand in the Made in Italy production and distribution of ready to wear and footwear, thus adds to its global licensing portfolio a new name of Italian fashion, that will support in its strategic growth path.
Starting from the FW 2021 season Him Co will contribute to strengthening the positioning of the footwear line of Plan C, brand characterized by a sophisticated style and a minimal design, with an ironic component described using playful graphics that have always distinguished it, skillfully mixing male and female wardrobe elements. “I am really grateful for the opportunity to develop and complete Plan C’s footwear range thanks to the strategic and productive support of Him”, says Carolina Castiglioni, Founder & Creative Director of Plan C.
Thanks to the contribution of the manufacturing excellence of Him Co, Carolina Castiglioni’s brand will emphasize the accessories making them essential in every costumer’s wardrobe with exclusive materials, handcrafts techniques and eye-catching prints. Plan C, with a strong presence in 116 stores in 20 countries, will take advantage of HIM Co’s distribution network through the showrooms of the group in Milan, Paris, New York and their virtual sales platform. “We are proud and honoured to have been chosen by the Castiglioni family as a strategic partner to support Plan C in its development plan” says Fabio Ducci, CEO of Him Co.